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Marketing

McDonald’s Fries Scented Campaign

McDonald's in the Netherlands has launched an innovative marketing campaign featuring the world's first scented billboards designed to emit the aroma of their iconic French fries. This unique approach...

Reliance, Disney sign $8.5 bn deal to form Joint Venture

Walt Disney Co. and Reliance Industries Ltd. have finalized an $8.5 billion agreement to merge their media operations...

Worldcoin soars post Sora launch

Worldcoin, a cryptocurrency venture co-founded by Sam Altman, has witnessed a remarkable surge in its valuation subsequent to...

Government Policies That Support The Renewable Energy Sector

The Indian government has demonstrated strong support for the renewable energy sector through various policies and initiatives. Some...

Most Promising Industries For Investment In India In 2024

The most promising industries for investment in India in 2024 include: Technology: Artificial intelligence, cloud computing, cybersecurity, fintech,...

Why Brand Consistency Matters

Brand consistency is a crucial aspect of building trust and a strong brand identity. It refers to the practice of delivering coherent messages aligned...